Hunting for your vote
Rand is very self oriented in his political language throughout this statement. There is so many uses of "I" in this short statement. He is stating his belief on this issue and not connecting with the people who will try to help this act pass. Typically, politicians like to use the term "we" instead of "I". Considering the fact that this is still early in campaign process, it's obvious that Rand Paul is just trying to get his mission out and making everything clear.When you look at what Paul is saying, it also becomes clear that he is trying get on a good side with voters, while raising the amount of people who can vote. If he is able to make the these ex-criminals vote again, they almost certainly will vote for the person who gave them this right back. Rand also makes the clarification that these people who would be able to vote again are people who are "non-violent ex-offenders" preventing from the expected backlash that these people don't deserve to vote.
This is an important distinction for Rand Paul to make, he will get the good press, while not allowing for people to assume he wants violent people to vote. This is required, and well played by Rand because it allows for all the positives with almost none of the negatives.
Strong Finger point
The farther we look into this one simple statement, the better idea we gain on what it is that Rand is really trying to accomplish with this statement. Rand is going after the people trying to gain positive image with voters. Which if this passes, Rand will receive a large bump in his possible Presidential campaign.
Sources
http://www.paul.senate.gov/?p=press_release&id=1297
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